Invest in great relationships, they will
pay a lifetime of dividends. - Bill Walsh


Your financial success is our success. Since 1995, our objective has been to help clients reach their long-term financial goals with investment strategies handcrafted for their unique needs. While we believe our knowledge and expertise set us apart, its our dedication to delivering a remarkable experience thats truly extraordinary.


At Holderness Investments, we craft customized wealth management solutions designed to create value for our clients. As a registered investment adviser, Holderness Investments is held to a fiduciary responsibility. We place our clients interests above all others by delivering strategies backed by our experience and investment philosophy.

Our Team


We continually strive to exceed our clients expectations and build enduring relationshipsand were humbled by their patronage and referrals.

We are Holderness Investments Company.

"A team is a small number of people with complimentary skills committed to a common purpose, performance goals and approach for which they hold themselves mutually accountable.
- Katzembers and Smith
Greensboro Investments

Richard Holderness, CFA


Trusted. Respected. Entrepreneur.

A native of Greensboro, Richard is a highly regarded investment professional. He is the founder, President and Chief Investment Officer of Holderness Investments. He excels at managing assets for an array of account types including high net-worth individuals, corporations, and charitable organizations.

Richard began his career in 1974 with the finance department of Durham Life Insurance Co. where he held the positions of Assistant Vice President, Member of the Finance Committee, and Vice President in charge of the Securities Department. He was directly responsible for managing a stock and bond portfolio in excess of $300M. In 1982, Richard returned to Greensboro and formed North Carolina Trust Company with two partners. At NC Trust, Richard served as President and Chief Investment Officer. In 1987, Richard co-founded the Registered Investment Advisory firm Trent Capital Management, Inc. where he served as President and a member of the Board of Directors until August 1995 when he founded Holderness Investments Company.

Richard enjoys spending time with his children and grandchildren and visiting the NC coast and mountains.

Education Highlights:
  • Phi Beta Kappa at the University of North Carolina at Chapel Hill, B.A. in History
  • MBA in Finance, University of North Carolina at Chapel Hill
  • Chartered Financial Analyst (CFA)
  • Fellow Life Management Institute (FLMI)
Community Service Highlights:
  • Served on the UNC Chapel Hill Medical Foundation
  • Served on the UNC Greensboro Investment Fund committees
  • Served on the UNC Greensboro Board of Visitors
  • Vice President of Finance and Member of the Board of Directors for the North Carolina Tennis Foundation
  • Board of Directors for the Holderness Distinguished Medical Scholars UNC Chapel Hill
Kim Cummings Eder

Kim Cummings Eder, CFA


Experienced. Intuitive. Visionary.

A native of Greensboro, Kim has been an investment advisor since 1995 and currently serves as Vice-President and Chief Compliance Officer of Holderness Investments. She works closely with clients and their families to help them identify and reach their wealth management goals. She entered the field in 1993 at Trent Capital Management in Greensboro where she ultimately served as their Operations Manager. In 1995, she joined Holderness Investments to focus on investment analysis and portfolio management. As a Fiduciary Advisor at Holderness, Kim works in portfolio management, investment analysis, and financial planning. She is also responsible for all compliance functions and business management of the firm.

Kim and her two boys live in the Greensboro area. She enjoys spending time with her family and friends along with hiking, camping, quilting, and traveling.

Education Highlights:
  • B.S. in Business Administration, Kenan-Flagler School of Business, at the University of North Carolina at Chapel Hill
  • Awarded the Chartered Financial Analyst (CFA) designation in 1998
Community Service Highlights:
  • Member of the Women's Professional Forum (WPF)
  • Currently serves on the WPF Foundation Board.
  • Member of the NC CFA Society
  • Member Greensboro Chapter of the Society of Financial Service Professionals
  • Member of Greensboro Estate Planning Council
Jon Michael Morgan

Jon Michael Morgan, CFA


Jon Michael Morgan brings over 25 years of investment management experience to Holderness Investments. As a Senior Portfolio Manager, he co-managed Banc of America’s $1 billion Columbia Small Cap Growth II Fund. During Jon Michael’s tenure, the Fund became a top-quartile performer vs. peers over a 5-year performance span. After 10 years with Banc of America, Jon Michael founded Simarian Research, a boutique asset management firm based on his values of independent thought, accessible advising, and agile investing. Jon Michael has spent his career conducting in-depth company and industry research, along with global macroeconomic trend forecasting, to build portfolios best suited to each client. Jon Michael enjoys building relationships with clients and holds the conviction that his fiduciary duty is to the client first, always.

Even in his free time, Jon Michael is a student of stock market and economic history which informs each investment thesis and market projection. He enjoys strategic board games and travel with his wife, Sarah, and their three teenagers. He is originally from Tupelo, Mississippi, and now lives in Charlotte.

Education Highlights:
  • B.S. in Business Administration from Rhodes College
  • Earned the Chartered Financial Analyst designation in 2001
  • Active member, CFA Society North Carolina
  • Has won multiple peer awards for stock-picking and market forecasting.
Community Service Highlights:
  • Board Member, The Learning Collaborative
  • Reading Buddy for 2’s through 4’s, The Learning Collaborative
  • Past Board Member and Chair, the St. John’s Episcopal Church Endowment
  • Skilled in creating and managing foundations for non-profit organizations
Gina Malone

Gina S. Malone


Knowledgeable. Organized. Innovative.

Gina is a native of Bristol, Tennessee and relocated to the Greensboro area in 1990. She joined Holderness Investments in March 2010 and currently serves as Operations Manager for the firm. Gina is responsible for all account activity and works closely with clients to ensure every aspect of their portfolios run smoothly. From the opening of new accounts to the movement of assets, Ginas attention to detail is unwavering. She takes great pride in delivering high-quality service while providing an exceptional client experience. Ginas professional experience includes office administration and management roles with Advanced Planning Concepts, Inc. and Ashby M. Cook, Jr. Financial Services.

Gina resides in Oak Ridge with her husband Drew. Together, they have three children B. Harper Boyle, Justin and Deanna Malone. Outside the office, Gina enjoys spending time with her family and friends, hiking, gardening and other outdoor activities.

Education Highlights:
  • Attended Virginia Intermont College & East Tennessee State University
Community Service Highlights:
  • Has volunteered in local schools for over 17 years and is an advocate for children with special needs
Ken Shahbaz

Ken Shahbaz,

Certified Public Accountant
NC Certificate #8465

Professional. Strategic. Leader.

A multi-versed financial professional holding brokerage and insurance licenses, Ken is a partner of Shahbaz, Carothers & Company, P.A. Certified Public Accountants. Ken has practiced in Greensboro since 1973 and earned his CPA license in 1975.

*Securities offered through Intercarolina Financial Services, Inc. ✦ Member SIPC and Finra

Education Highlights:
  • MBA, Auburn University B.S. in accounting from Aquinas College in Grand Rapids, Michigan
  • Active member of the Society of Financial Service Professionals
Community Service Highlights:
  • Volunteers with the Boy Scouts of America - Old North State Council at both the troop and council levels
Sheila Falls

Sheila May Falls, CPA/PFS, CFP®

Certified Public Accountant
NC Certificate #14588

Knowledgeable. Insightful. Focused.

In addition to being a certified public accountant, Sheila is also a CERTIFIED FINANCIAL PLANNER® and a Personal Financial Specialist. With a focus on personal financial planning, she holds her brokerage license and specializes in the management of wealth accumulation, estate planning and retirement planning. Sheila has more than 20 years of public accounting experience in the traditional areas of taxation, accounting and auditing and has worked in the banking and insurance industries for more than five years.

Sheila and her husband live in Advance and enjoy spending time at Lake Norman with their children and grandchildren.

*Securities offered through Intercarolina Financial Services, Inc. ✦ Member SIPC and Finra

Education Highlights:
  • Graduated magna cum laude from UNC-Greensboro in 1981 with a B.S. in Accounting
  • Licensed CPA, 1984
  • Member of the AICPA, Personal Financial Planning division of AICPA and NCACPA
Community Service Highlights:
  • Davie Community Foundation and Pearls of Empowerment
Emilee Jones

Emilee Jones


Resourceful. Attentive. Social.

Born in Ohio, Emilee came to Greensboro at a young age and has stayed since. She attended Randolph Community College in Asheboro to pursue her passion for photography. Emilee joined us in September of 2022 as our Administrative Assistant. She brings a diverse background that includes many years of customer service, animal rescue and even working as a barista! Emilee greets clients with a friendly and professional demeanor and is a great support to all of our team.

Emilee and her boyfriend, along with their three cats, reside in Greensboro. Outside of work Emilee enjoys reading, cooking, gaming with friends, and spending time with family and her cats.

Education Highlights:
  • Graduated Randolph Community College in 2018 with an Associates in Applied Science Degree in Photojournalism.

Our Approach

our investment approach

Private Wealth Management

Since our founding, weve been helping clients achieve their financial goals. As Fiduciary Advisors, we offer transparent solutions that seek to optimize your return potential within your unique risk parameters. We take great pride in our responsibility as financial stewards and recommend investments designed to serve our clients.

Over the years, we have become an integral part of our clients legacy investment planning and management. We help multi-generational families preserve their wealth and ensure the financial outlook of future generations.

As research-driven advisors, our portfolio management services are guided by strategic insights and backed by our commitment to delivering an exceptional experience. We design personalized solutions that are custom-tailored to your unique financial objectives and risk tolerance.

Some of Our Wealth
Management Services Include:

Security Research and Selection
Financial Planning
Estate Planning
Trust Management

Our private wealth management services are designed for accounts of $1M+

An Integrated

We are adept at working with Financial Advisors and other service providerssuch as accountants, attorneys and CPAs to provide comprehensive solutions.


We partner with institutions and organizations to seamlessly design and manage their investment plans.
Retirement Plans

From physicians and attorneys to corporations of various sizes, we help organizations provide high-quality plans.
& Endowments

We provide investment management solutions for family foundations, nonprofit organizations and endowments.

CFA Institute



While there are many designations used in the financial industry, we consider the Chartered Financial Analyst credential offered by the CFA Institute to be the premier global professional designation. With this highly respected, graduate-level credentialing, our Fiduciary Advisors are uniquely qualified to help you make the best decisions to reach your goals.

Earning the CFA designation requires the successful completion of three challenging levels of curriculum, a commitment to professional ethics and mastery of a comprehensive range of advanced practices and principles. The program is organized into three levels, each culminating in a six-hour exam. It includes:

Corporate Finance
Equity Analysis
Fixed-Income Analysis
Financial Reporting
Quantitative Methods
Alternative Investments
Portfolio Management

CFA Program candidates report dedicating 300+ hours of study per level. And completing the program is a sizable challenge that typically takes two to five years.

Why Hire a CFA Charterholder?
Sample CFA Questions
CFA Code of Ethics and Standards of Professional Conduct
CFA Asset Manager Code of Professional Conduct

contact us about greensboro investments


Wed love to talk with you personally about your financial goals. Call or email us to schedule your complementary consultation or to find out more about what makes Holderness Investments unique.
toll free:888.541.1400
fax: 336.574.1441
office:Holderness Investments Company
2102 N. Elm St. Suite C
Greensboro, NC 27408

office hours:Monday Friday
8:30 a.m. 5 p.m.
Get in Touch

Get In Touch

Richard Holderness, CFA

Kim Cummings Eder, CFA

Gina S. Malone

Ken Shahbaz, CPA/PFS, CFP

Sheila May Falls, CPA/PFS, CFP